July 2002 - Hawk Corp (Nasdaq:HWK) invited several
telecommunications firms to offer a solution to connect both voice and
data networks for their Falls Creek and Clearfield, Pennsylvania
operations. The winner: The Cleveland Solutions Group utilizing an
innovative Networked Telephony Solution with the implementation of
3Com Corporation’s NBX suite of products.
The Problem: How can two plant locations, owned by the same
company, utilize a single Point-to-Point T1 circuit to deliver both
voice and data traffic between locations, providing clients with a
well coordinated customer service experience, while maximizing the
efficiencies of a centralized voice and data application?
The Solution: Simple. Networked Telephony from 3Com and CSG.
The Request for Proposal issued by HAWK Corp. made several specific
requests:
- Do not segregate any of the Point-to-Point T1 to be used for
voice traffic only.
- Locate all voicemail at the Falls Creek location.
- Utilize a PRI circuit that comes in to Falls Creek to deliver
Direct Inward Dialing numbers to people in both locations.
- Provide a solution that allows receptionist call coverage in
both locations via a single 1800 number.
- Give employees in both locations the ability to transfer calls
to each other – between locations.
- Provide a solution that allows each location to operate
independent of each other should the T1 circuit “go down”.
- Administration of the phone system must be simple, and
available from anywhere on the network.
- Provide Detailed Call Reporting.
- Provide Automated Call Distribution.
- Provide Automated Attendant call answering – specifically for
after hours and holidays.
- Provide CTI and TAPI capabilities.
- Provide fax routing via the phone system.
- Eliminate the dependency on a phone systems provider for
Moves, Adds, and Changes.
- Create the ability to overhead page at the other location from
either location in multiple paging zones.
- Provide 7x24 support via the telephone with 2 hour onsite
service response time.
Immediately, most traditional PBX vendors were eliminated from this
opportunity due to the fact that voice and data traffic needed to
share the same T1 without splitting the circuit into voice and data
segments. In short, this was clearly a Voice-over-IP solution.
No other VOIP solution outside of the 3com NBX could provide the
perfect fit for these specific requests. In fact, several attempted to
modify the RFP in order to provide a “satisfactory” solution, but in
the end, the design put together by The Cleveland Solutions Group met
all of these issues, and therefore won the bid.
The 3Com NBX 100 is capable of supporting up to 200 “devices”. A
“device” is a port, a line, or a handset…for example: If you have 100
users (handsets), a PRI (23 lines), and 8 fax ports, you would be
using 131 “devices” leaving expansion opportunity for up to another 69
“devices”. Since both HAWK locations were well under this limit, the
solution called for an NBX 100 chassis and Network Call processor in
each location.
Unlike any other telephone or telephony solution, The 3Com NBX system
comes with VOICE MAIL, AUTOMATED ATTENDANT, CTI AND TAPI, DETAILED
CALL REPORTING, ACD / UCD, AND ANALOG DEVICE SUPPORT FOR FAXING –
right out of the box – no additional charges – no “right to use”
licensing – no monthly recurring costs or special third party
applications to “tack on”. Therefore, from a cost standpoint, the
NBX solution was already tens of thousands of dollars less than its
Voice over IP competitors! (Every other solution requires the addition
of independent PC’s running third party applications on Microsoft OS
platforms with special licensing costs to connect to the PBX…)
As is always the case, the NBX solution put us in a cost effective
position right from the get-go. Therefore we knew the only solution
that could possibly give CSG any competition would come from other
3Com resellers offering the NBX Networked Telephony system.
That is where the Cleveland Solutions Group team of experienced
network engineers comes in.
Knowing that the 3Com NBX would be the perfect fit for this client,
the engineers from CSG held a roundtable discussion to create a
solution that would give us a competitive advantage over any other
network engineering firm.
Our Design: The 3Com NBX is a networked telephony solution, not
necessarily a Voice-over-IP telephone system. This is important to
understand, since every other VOIP system encapsulates Voice into IP
packets on your local area network. The NBX system connects to your
data network just as a server or workstation would – through a single
data port on your network switch. You do give the NBX Network Call
Processor (the brains of the NBX system) an IP address on your local
area network, but only so that you can open a web browser on a network
workstation (Internet Explorer, Netscape Navigator, etc…) and manage
the system in a web page application. This does not mean that the NBX
system is using IP to transmit voice across the Local Area Network…as
a matter of fact, the NBX system is the only telephony solution to
utilize layer-2 for the delivery of voice over the LAN. The NBX
telephones each have network interface cards in them, and connect to
the network via your data switch – same as the NBX chassis. The
telephones each have a MAC address, and the NBX system uses that
address (layer 2) to find and acknowledge the setup of each phone.
Note: The NBX system requires that you activate IP in order to utilize
Voice-over-IP technology. YOU DO NOT NEED TO ACTIVATE IP ON THE NBX
SYSTEM WHEN OPERATING ON A LOCAL AREA NETWORK! This offers a
competitive advantage over any other telephony solution on the market
today.
Now, the NBX system has an NCP card installed to provide the chassis
with “a brain”. This NCP card gives the NBX the ability to operate on
its own, utilizing the dial plan created at the time of installation.
The problem for HAWK Corp. was that they needed to have all voicemail
boxes located at the Falls Creek location. If and NCP card was
inserted into each NBX (Falls Creek and Clearfield) then each would
take on it’s own identity – as MASTER – and would utilize it’s own
programming and voicemail system independent of each other.
Typically this is not a problem. The standard solution for using
multiple NBX systems with multiple NCP’s is to utilize Virtual Tie
Lines for connectivity between NBX systems. The use of an NCP allows
the Master System at location A to learn about the Master System at
location B, and would allow for the seamless integration of these two
systems. For the most part, this would have been fine, but HAWK Corp.
specifically requested that the voicemails be located in one
location…so that a user in any location could transfer a caller into
the voicemail box of another user at the other location. Every other
firm suggested that HAWK Corp. compromise its needs and utilize the
VTL solution.
The Cleveland Solutions Group came up with a better plan.
The CSG engineering team resolved that each location – Falls Creek and
Clearfield – be installed and configured with their own NCP’s. Each
location was programmed as a standalone phone system, using their own
phone lines, and hosting their own voicemail. This is no different
from the “typical” solution provided by other firms…but what we did
not do was to suggest the use of Virtual Tie Lines for connectivity.
Not using VTL’s would cut nearly $15,000 from the cost of the phone
system! Instead, CSG suggested that the systems be programmed to
operate independent of each other – with their own NCP’s – to mimic
what would happen should the T1 circuit go down. The CSG team then
suggested that we install the Clearfield NBX with the NCP card
unseated – or not “plugged in” but rather sitting in the chassis -
ready to be inserted should the need arise.
The NBX would be installed at Falls Creek. That entire system would be
setup to operate for that location, using the PRI circuit, the DID
numbers, and the voicemail system. Routers would be installed to
connect the two locations via the PTP T1 circuit. The NBX at
Clearfield would then be installed, but the NCP for that NBX would not
be inserted. When the NBX at Clearfield was booted, the chassis would
begin searching for a “brain” (NCP)…and would find the NCP at Falls
Creek – thus accepting the programming from that NBX. This would mean
that the Clearfield NBX was operating in slave mode – getting all of
its instruction from the Falls Creek NCP. The solution would allow us
to use the voicemail and call handling features requested in the RFP
from HAWK Corp.
In the event that the T1 would go down, the NBX in Clearfield would
become disabled. The solution to this problem was simple…insert the
NCP at Clearfield and let that NBX system take on its own identity!
When the NCP is inserted, the NBX would pickup its own programming,
and operate as a stand alone phone system until the T1 comes back
up…upon which the NCP card would be removed from the NBX at Clearfield
– making it a slave to the Falls Creek NBX once again.
This solution was innovative in a number of ways…it cut $15,000 out of
the cost of the solution for HAWK Corp., and provided the ability to
completely integrate the two locations, while offering a fail-over for
a T1 down scenario.
Several other HAWK locations are now having the 3Com NBX solutions
installed, providing enterprise wide connectivity between all
locations.
If you have any questions regarding this design, or any other 3Com NBX
solution, please feel free to contact:
Gene Roberts
Chief Executive Officer
The Cleveland Solutions Group
6133 Rockside Rd. – Suite 210
Cleveland, OH 44131
Phone: (216) 901-9370
Cell: (216) 701-2114
Fax: (216) 901-9378
Email: Gene@ClevelandSolutions.com
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